Forever Supper Campaign
- Forever Supper was a massive collaboration of 50+ artists, including artists like ripcache, Linda Dounia, Matt Kane, and Gremplin (of CrypToadz), and Async’s first-ever dynamic collection. ​
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Concept: Each collector minted their Core, a blank room, and artists released Expansion Packs. Collector purchased Packs to uniquely decorate their rooms.
strategy + actions
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I spearheaded a long tail go-to-market campaign through pre-launch hype build, beta launch, and batch release of 50+ artists over several weeks
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I started by architecting the key campaign messaging and strategy over the upcoming months. I then collaborated with our Design + Engineering team to create an landing page where people could RSVP and put in their wallet address to receive a special NFT on launch day
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We implemented a social sharing mechanism, where users could share on X (Twitter) that they had RSVP'ed. This allowed us to tap into social networks and drove 42,000+ unique viewers to the RSVP page.
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The day before the launch, I coordinated a timeline takeover where I got a majority of participating artists to tease personalized Forever Supper graphics saying they are "On the Menu". This drove 83,900+ organic impressions in one day and primed our community for the release.
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I also led the creation and storyboarding for our launch assets such as the launch video below, and managed all social media communications about the launch.
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We released sets of artists in "Courses", grouping various kinds of artists together to drive interest in the project over several weeks.
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I led gamification and influencer marketing campaigns with our Badging and Dynamic Honoraries programmes. Community members could collect select badges for each course, which would act as tickets into allowlist raffles for select artist releases. Full explainer on our Dynamic Honoraries activation here.
outcomes
community reactions
