Async x SuperRare Partnership

Async and SuperRare officially partnered where SuperRare indexed select Async Blueprints collections on their marketplace
This was a bold move upholding web3's ethos of collaboration over competition
We launched with a co-branded generative art collection: “Across the Face” by Osinachi. The 1000-edition collection sold out in a few hours in a bear market, netting 100 ETH in sales.

strategy + actions

I collaborated with our Product team to identify Osinachi's Blueprint as a suitable launch partner, given his longstanding history on both platforms.
I determined a marketing strategy + plan with SuperRare's marketing team and drove Async's marketing team to execute on the campaign which included: cross-channel social posts, a joint X Space, blogs on both platforms, and collector shoutouts.
Leading up to the launch, we drove community intrigue in the partnership announcement by having Async Art and SuperRare's social media accounts dialogue with each other.
Osinachi ran a raffle for holders to select 25 editions of the collection, and SuperRare exhibited these at their IRL gallery in SoHo, Manhattan on Infinite Objects.

For Phase 2 of the partnership, we launched Rare Blueprints, ie. SuperRare indexed collections of all creators who were also on both platforms.
We ran a series of guessing games and giveaways to roll out the first few indexed collections. Full details in this blog which I wrote. I concepted and storyboarded all assets used for the launch, such as the ones below.
The email which announced "Grifters" by XCOPY were now on SuperRare hit their highest open rate ever.

NFTs minted

hour sell out

(in a bear market)

sales volume

community reactions