about me
I'm a marketer and poet with 7+ years in tech marketing and 3+ years in the creative industry, with a track record of achieving high-impact growth outcomes through powerful storytelling, go-to-market strategy, and cross-functional project management. I have hands-on experience in product marketing, content, community, email, events, social media, paid ads, brand, and PR.
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I'm in web3 to rewrite a more equitable code for the creator ecosystem. Previously, I was Senior Marketing Manager at Async Art, an NFT creation platform for dynamic and generative art & music. While there, I led their go-to-market effort for several product and partnership launches which tripled our sales volume to over $31 million USD, and managed relationships with top-tier artists and musicians.
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Before Async, I honed my B2B marketing skills with ACTO, a SaaS company for pharma and medical device companies. As ACTO's second Marketing hire, I progressed with the company through scaling from <50 to 100+ accounts, 17 to 140+ employees, and 2 strategic acquisitions.
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I'm currently freelancing, but I'm open to other part-time projects or the right full-time opportunity. Feel free to reach out to discuss how I can partner with you to take your marketing to the next level.
my expertise
01.
strategizing and executing on go-to-market campaigns
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crafting compelling brand narratives and storytelling
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creating engaging content that resonates with your audience
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identifying gaps in your customer journeys and optimizing them
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building community through IRL and URL experiences
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advising on the web3 space, with a focus on NFTs and digital art