Async Email Marketing Revamp
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I owned our two-pronged email strategy: a regular newsletter and automated transactional emails (for purchases, auction bids etc)
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Grew subscribers by 200% over 2 years, maintained an average 30% open rate, and drove $18,000 in traceable revenue over 1 year with a minor change to our email footers
strategy + actions
​Newsletter
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I managed our newsletter which highlighted featured projects and events a few times per month
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When I started at Async, the email databases were fragmented between three platforms: SendGrid, MailChimp, and an internal database (from form submissions on our website)
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I consolidated our database and grew our newsletter subscriber list from ~6,000 to 18,000+ over two years, representing a 200% increase
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Transactional Emails
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When I started at Async, our automated transactional emails were outdated and not brand aligned
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I mapped out Async collector and creator journeys and identified gaps in communication
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I then introduced new automated emails, refreshed the branding, and added a “Trending Blueprints” to our email footers to drive an additional $18,000 traceable revenue over a year.
